Best Practice Tips for Email Signature
Best Practice Tips for Email Signature By Alicja Schramm-Dubiel An email signature is the last piece of information the reader of your email will see. It should highlight your business identity and leave a positive, professional impression. Unfortunately, even though emails are one of the primary means of communication, many businesses still underestimate how important […]
Why is consistent Branding so important?
Why is consistent Branding so important? By Rachel Revie Branding is about more than just a logo and some well-selected colours. It’s everything that gives you a sense of a business’s personality. How it looks is part of that, but so is its culture, voice and employees. Imagine a business as a person you’ve […]
Building Golden Relationships
Building Golden Relationships At docs24, we value the relationships we have with our clients more than anything. Our culture and values are primarily based on putting our relationships first. One of our key values is; “…always do the right thing – no question – it’s who we are. Honesty is the foundation of our […]
Identify Your Target Market in 5 Easy Steps
Identify Your Target Market in 5 Easy Steps Conducting successful marketing campaigns require a good understanding of the target market. Since consumers have different buying habits, you can’t target everyone. Small businesses can effectively compete with large companies by targeting a niche market. Many businesses say they target “anyone interested in my services”. Some say […]
Creating Your Brand Identity With Marketing Portals
Creating Your Brand Identity With Marketing Portals Today’s business owners and stakeholders know that the customer lifecycle is as simple as the traditional sales funnel. They have various touchpoints to manage, each requiring different methods and complex approaches for meaningful engagement. As your organisation’s content is being prepared for relevant marketing channels, how will it […]
Everything You Need to Know About Creating Marketing Collateral That Actually Works
Everything You Need to Know About Creating Marketing Collateral That Actually Works Marketing collateral drives your business. Effective marketing collateral can mean the difference between a near-sale and a loyal customer for life. Your target audience and potential clients are being bombarded by overwhelming amounts of generic and dull print materials on a daily basis. […]
How Universities Can Use Content Marketing to Boost Student Enrollment
How Universities Can Use Content Marketing to Boost Student Enrollment Content marketing is everywhere these days and is used in a wide variety of sectors. When it comes to higher education, content marketing is not simply another opportunity to pitch your university. It is rather about creating highly relevant and valuable content that will educate […]
